7 Tips to Boost Sales at Craft Shows
By Debbie Martens
Have you ever thought about selling your handmade crafts at local craft fairs? It’s a great way to make money sharing the craft creations you love to create.
But when you invest money in a booth it’s important to make the most of your time and effort at the show.
So how do you drive traffic to your booth and maximize sales? Below are seven of our best tips:
1) Setting up your booth. Make your booth attractive visually so it stands out. Try a coloured tablecloth and use the wall space behind you if possible.
Invest in a banner so attendees can see your company name. This will present you more professionally, eliciting a level of trust needed to make the sale.
2) Make prices easy to see. Use price tags and signs that are clear and easy to read. If customers have to guess on price it scares them into not buying.
3) Rock your displays. Place items at varying heights for visual interest. Many crafters love using “Accordion Style Foldable Displays”.
4) Offer freebies. People can’t resist freebies. Set out a bowl of mints, candies, or promotional items to draw traffic to your booth.
It would be great to also have a draw for a free item, which gives you an opportunity to do a show follow-up with those that entered.
5) Greet customers. Say hello! Stand and greet your table visitors to make them feel welcome and comfortable.
Ask them how their day is going or what brings them to the show. Building rapport FIRST before selling is important. You will have much better chances at sales if you are friendly and non-pushy.
6) Engage customers with stories. Customers love hearing about your craft. Tell them what materials are used in the craft. Share how long each one takes to make.
Part of what makes crafts special is the fact they are homemade. Purchasers don’t just want an item, they want to know the history of the handmade piece.
Sharing these details can clinch the sale. If possible, set up a space for you to demo creating your craft – this will create a captivated audience who will get a first-hand idea of the skill involved in your creation.
7) Repeat business. After a customer buys, thank them for their purchase and send them off with a coupon for future purchases.
I hope these tips inspire some ideas on how to make your booth more appealing at your next craft show which will result in more sales and a great success!
Debbie has been associated with retail sales since 1979 and with her husband their first scrapbook store in 2001, becoming experts in the crafting world. After hearing scrapbooking enthusiasts complain about the poor quality of storage products available, they designed customizable storage systems that could be used for a variety of home and business purposes. Sewers, quilters, jewelers, collectable hobbyists and anglers along with dental offices, salons, and tattoo shops among others found storage and organizing systems invaluable. They are recognized worldwide for their 100% customizable, quality units from wall mounts to moveable and stackable cabinets.
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